Founder of Power Media & Associates- Born in Lima Peru. When she was 18 years old, she crossed the Mexican border, Tijuana, to immigrate to the United States. She remembers and said: "When I walked through the dark hills and felt so cold, I saw the lights that shone on the other side of the border and said, there is San Diego and soon I will arrive with the help of My Lord.” 

About Us

Who We are?


Advertising-PR  & Business Consultant Agency that specializes in creating all inclusive Spanish language marketing campaigns  ( Media Sales) .  We specialize in generating immediate response and sustained sales for clients ranging from Startups to Fortune 500’s. PMA's principals and executive management have sold advertising and managed media sellers at broadcast TV, cable, radio, newspaper, on-line, social media and direct mail companies.  We help clients seeking to reach the booming Hispanic market and his potential buying power ( over 1.5 trillion dollars). We create Hispanic grassroots conventional and social media campaigns programs that will help your company to establish and build lasting relationships with the specific Hispanic consumers in U.S.  After 16 years in the industry, we decided to alter direction. Now, we share our passion by helping others.

 Our ramp up process is designed to empower your team and outfit them with the tools they need to succeed. 

Talk to us today about how we can support your growth, limit your turnover, and put you on a solid track to success and profit. advertising agency

The Founder: Our History


Power Media and Associates was founded by Patricia Lara Ladd ( February 2017)

*****Patricia was the Former Founder & President of Power Media Group, Inc. (2001-2016) ,  While her representation , she received numerous awards and recognitions. Those Awards achievement were accorded in recognition and appreciation for exemplary commitment to the Latino business community through PMG leadership and service.

Patricia: White House Business Council and U.S. Small Business Administration Invited Patricia to a Round Table Discussion for the White House Urban Economic Forum


Patricia , Awarded and Panelist at the Edward Air Force AFFTC & NASA Women's History Month Event

PMG, Inc-United States SBA Minority Small Business Champion of the Year 2010

Patricia, Winner of the 2010 Los Angeles Business Journal "Woman Making a Difference Award in the Rising Star," category

Patricia honored by the NLBWA 7th Latina in Business Award 2010 for her accomplishment in Public Relations

PMG named among the 50 Fastest Growing Private Companies of 2009 by theSan Fernando ValleyBusiness Journal

Patricia , Winner of La Opinion Newspaper 2009 Distinguished Woman in the category of Business and Technology 

PMG, Winner Latin Business Association 2008 Sol  Award as Business of the Year 

Commended by Los Angeles County Board Supervisor Mike Antonovich  and U.S.Congressman  Howard "Buck" McKeon - 25th District of California, among others.

Why You Should Advertise in The Hispanic Market!



Now advertisements require a unique feel, appealing to Hispanic values and preferences!

“It is clear that the Hispanic market is a force in terms of population and increasing Buying Power.” By Patricia Lara Ladd  

Hispanics spent 1.5 trillion U.S. dollars in the retail and CPG market in 2015. The buying power increased to 1.7 trillion U.S. dollars by 2017. Products targeting the Hispanic population are seen as a great opportunity for retailers and CPG companies as Hispanics will represent approximately 28.6 percent of the total U.S. population by 2060.

Here are 10 Top reasons why , YOU must to advertise your business in the Hispanic market:

1. There are an estimated 55 million Hispanic people in the United States, comprising over 17% of the population.

2. Hispanic people are the largest minority in the United States. Only Mexico has a larger Hispanic population than the United States.

3. California is the state with the largest Hispanic population -- an estimated 15 million, followed by Texas and Florida. All three of these states comprise more than half (55%) of the Hispanic population.

4. These are the states where more than an estimated 30% of the population is Hispanic: Arizona, 30.5%; California, 38.6%; New Mexico, 47.8%; and Texas, 38.6%.

5. In 2016, Hispanics made up 11% of the electorate, up from 10% in 2012.

6. By 2020 the Hispanic population is expected to reach 70million and by 2050 one four Americans will be Hispanic.

7. 79% of Hispanics speak Spanish in the home, and 70% watch TV, listen to radio, read Spanish language newspapers and other media outdoors.

8. Hispanics share strong commitment to family, religion and heritage 

9. Now advertisements require a unique feel, appealing to Hispanic values and preferences.

10. 78% of Latinos who are English-dominant and 76% of bilingual Latinos use the internet, compared with 32% of Spanish-dominant Hispanic adults.

Abogados para accidentes de autos- Solucion Legal TV Spot

TV Campaign for Solucion Legal- SW Legal. Lawyer for Car accidents. 

"El Tigre Lopez"

Creative :  by Patricia Lara Ladd. 

La verdad sobre Energía solar: ¿Estafa?

NO se deje engañar! La verdad sobre Energía solar: ¿Estafa? ¿Qué debo saber antes de comprar paneles solares? Aca va la diferencia. 



Client : Primor

Creative Director: Patricia Ladd 

 (For  PMG )

Oro Club- Galilea Montijo TV Spot

Video produced by Power Media and Associates Client: Oro Club Lenght: 60 seconds Direct Response Category: Catalog Sales Industry Creative Director: Patricia Lara Ladd 


Direct Response campaign 

Client: Ilusion USA 

Product Integration - Life Show 

Category: Catalog Sales Industry


Creative Director: Patricia Lara Ladd 

Client : Newhall Labs - La Bella Beauty Products

VALLARTA JEWERLY- Oro y Joyas finas TV spot

We are the Pioners in TV Productions for the category of Catalog sales!

Our First DR TV Spot "Venta por catalogos " for Vallarta Jewerly 

Ilusion Catalog Sales- 30 Sec Direct Response

 Direct Response Campaign for Catalog Sales Industry Client: Ilusion Creative Director: Patricia Lara Ladd 

FEW of Our Work Experience and campaign

TV Campaign -HD


TV Production-Direct Response- 60sec

Client :Ilusion 

Catalog Sales Industry 

 Creativity & Direction: Patricia Ladd  

TV Campaig - Film


TV Production - Branding

Artist: Laura Flores 

Client: Creativa Interiors - Primor

Creativity & Direction: Patricia Ladd 

TV Campaign - Transit


Transit TV - Media placement

Client: Universal Music Latin

Campaign: Los Tigres del Norte CD Release

TV Production- Film


Artist : Galilea Montijo  

TV Production- Direct Response- 60sec

Client: Oro Club

Category : Catalog Sales Industry 

Creativity & Direction: Patricia Ladd 

Talent Negotiation


International Hispanic Talent: Laura Flores ( Hispanic Soap Operas & Singer) 

Full Media Campaign: TV, Radio, Print, Outdoors, On-line,

Transit TV


Transit TV : Branding and Direct Response campaign

Talent: Laura Flores 

Creative Director: Patricia Ladd

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