This statistic illustrates the buying power of Hispanic consumers in the United States from 1990 to 2020. Hispanics spent 1.3 trillion U.S. dollars in 2015. The buying power is expected to increase to 1.7 trillion U.S. dollars by 2020. Products targeting the Hispanic population are seen as a great opportunity for retailers and CPG companies as Hispanics will represent approximately 28.6% total U.S. population by 2060.
Digital media planning and buying is a process that helps businesses and brands connect with prospects and customers as they move through the stages of the buyer journey.
In your mix of activities, public relations is another way to reach your audience. It helps build awareness and create a positive image of your business.
We know that the right words – and the right images – are important when it comes to promoting your business.
Advertising can target specific demographics that are traditionally more difficult to reach through other mediums. This allows advertisers to more effectively reach smaller, niche audiences, including those in specific geographical areas.
The purchasing power of Hispanic consumers is unrivaled in brand loyalty. They give great importance to family, friends, and community. An inclusive brand that recognizes their value will have a greater chance at being well received with the Latino audience.
The world connects through the internet, and social media networks are present in the lives of millions around the world. Social media is becoming one of the most important aspects of digital marketing which provides incredible benefits by reaching millions of customers worldwide.
Web Design is the process of creating an online presence for an individual, group, school, business, government, or other entity.SEO, or Search Engine Optimization, is the process of enhancing a website to better the chances of it ranking highly in the search engines.
Outdoor advertising plays a very important role in reinforcing brand messages where customer networks are located. Be it residential or office locations, outdoor helps to recall and induces search amongst target customers. A combination of digital technology and outdoor messaging in ambient locations has the power to even induce a brand choice switch.
Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer's emotions, attitudes and preferences affect buying behaviour.
